Re-tooling craft

Re-thinking and re-tooling the social marketing mix

This article considers the role of the four Ps marketing mix model in social marketing, arguing that given reconfiguration of the marketing mix in the mainstream marketing discipline, and the characteristics of social marketing, a re-thought and re-tooled social marketing mix is required. A brief review of the four Ps marketing mix model in the mainstreammarketing and social marketing fields is...

Tooling zur schrittweisen methodischen Fundierung des RE in KMU

Strukturiertes und methodisch fundiertes RE kann in kleinen und mittelständischen Software-Unternehmen (im Folgenden KMU) aus mehreren Gründen eingeführt werden. Beispiele hierfür sind Firmenwachstum, Kundenvorgaben, Fluktuation oder intrinsische Motivation des KMU. Wachsende Firmen können ab einer gewissen Mitarbeiterzahl von ca. 15-20 Personen nicht mehr auf eine rein verbale Kommuninkation v...

Performance Evaluation of High Speed Surface Craft with Re..

Tooling in the Ccdr

The tooling CCDR cost category is divided into two groups, design and fabrication. Tooling also has recurring and nonrecurring aspects. Tooling in the CCDR sense refers to the special tools and equipment unique to a particular weapons system. General-purpose tooling (cranes, autoclaves) usable for different products is normally accounted for in the factory overhead category. Nonrecurring toolin...

Re-tooling critical care to become a better intensivist: something old and something new

Developments in recent years have placed powerful new tools of diagnosis, therapy, and communication at the disposal of medicine in general, and of critical care in particular. The art of healing requires not only technical proficiency, but also personal connection, multidisciplinary teamwork, and commitment to the venerable traditions of our profession. The latter often seem to be under assaul...